bgg
Black Girl Gamers is a company & online community which started as a closed Facebook group in 2015 and aims to provide a community for black women gamers. Since then, they have grown and within that we wanted to give them a rebranding to match their goals and making them louder and prouder than ever before.
My Team
Klara Moeckel
Genique Smith
My Role
Motion graphic
UI/UX Designer
Interaction Design
Duration
2 months
Tools
Illustrator
Photoshop
After Effects
Premier Pro
Figma
Problem
BGG creates barely any awareness about their cause and who they are. This leads to them not having a wide enough outreach for everyone to interact with their organization.
Problem
To create more awareness, there are a lot of levels one need to interact on. This project will focus on rebranding and collaborating with Netflix to create more awareness.
Brainstorming
Old Logo
New Logo
Logo Transition
Design System
Responsive Logo
Dynamic Logo
Typography
Karmatic Arcade
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Lato Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Color
#9371B1
#7B255A
#AD4685
#040707
Case Study Video
To create more awareness for BGG, BGG will be creating a partnership with Netflix and give young black woman the opportunity to create character or/and choose characters from their favorite shows and play them in their video games with the help of the BGG-Netflix plugin.
UI Design
Part of the rebranding of BGG we also took the initiative to redesign the website and make the overall prestation more cohesive.
