diablo 4
Diablo is a popular action role-playing game (RPG) franchise developed by Blizzard Entertainment. The first Diablo game was released in 1996, followed by Diablo II in 2000 and Diablo III in 2012. The franchise has gained a massive following of fans and has become a benchmark for the action RPG genre.
Problem
Diablo 4 was supposed to be released in November 2019 and and took quite a while until they released the official release date of this summer. This created impatience within the fanbase. Throughout the process Blizzard has also been sluggish in releasing details about Diablo 4.
Solution
When life can be hell, so it is important to take a break and focus on being the hero of your own story. The "Hell 2.0" campaign is a 360-degree effort that includes social media, print, and a Pop-up.
Case Study Video
Print and Social Media
Each TikTok and Print uses a relatable persona, such as students, parents, and 9–5 workers, to entice their target audience and lead them straight down to the hell of their choice.
Work can be hell
so find your path
to hell 2.0
9-5 Employee
Studying can be hell
so find your path
to hell 2.0
Student
Parenting can be hell
so find your path
to hell 2.0
Parent
Pop-Up
The class system in the Diablo games is what gives players their wide variety of play styles and abilities. Different play styles and difficulty levels call for different character classes, and each has its own unique advantages and disadvantages. In Diablo 4 there are 5 classes Necromancer, Sorcerer, Rogue, Barbarian, and Druid. Each of them have their own symbol of which the shape of the Popup is based on.
The Popup is made out glass and with the help of a red light the store give the elusion of being in flams, or hell it self. The door is design in the Gothics architect style reflecting the in game architecture. In the center of the pop up is a stone podium with exclusive merchandise and extension packs giving you an escape of your hell.
Merchandise
In the Pop-up one will be able to buy exclusive extension packs, controllers, headphones, and a limited energy drink to help you survive your daily hell.
