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red bull
Red Bull is an energy drink brand owned by the Austrian firm Red Bull GmbH. As of 2019, it is the most popular energy drink brand, accounting for 38% of the market. Since its inception in 1987, Red Bull has sold over 100 billion cans globally, including 9.8 billion in 2021.
Problem
Red Bull is the most-sold energy drink in the western hemisphere. However, their branding mostly targets people who enjoy "hardcore" sports/lifestyles. But strength and power come in many shapes.
Solution
Due to this, I decided to create a collaboration between Red Bull and Chanel since it allows for Chanel and Red Bull to reach a howl new target group and expand their brands, and re-introduce what it means to be powerful.
Big IdeaL
Red Bull and Chanel believe the world would be a better place if people can explore the world while staying true to their inner core and celebrating the beauty in this world and showing ones own strengths.
Power of Woman
TikTok
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